SoftSpot
Deal directly – and exclusively – with customers who are actively looking for a gym.
We help gym owners escape the competition on Facebook & Google and instead leverage the power of YouTube ads. It's a new, untapped advertising platform that offers huge opportunity for the early adopters. That's how we make our clients win.
Average cost-per-lead reduction: 75%
We are a specialist gym leads company that works only with gym businesses – and only in the USA. We do not work with any other industry or in any other country. We use Youtube ads to locate and attract motivated, qualified ‘ready to buy’ customers.
Average cost-per-appointment reduction: 80%
Our customers agree that our leads are: cheaper to buy, quicker to close and more reliable to close than anything they achieved via Google ads, Facebook ads, Instagram ads – or any other kind of traffic channel they've used in the past.
Average cost-per-sale reduction: 65%
Watch our free case study video to make sure you and we can work together – click here now to find out.
strategy session.
You then book a call using the online calendar that’s presented to you. We'll present our strategy to you.
That’s basically it. We watch your ads like hawks. There’s no time better than now – so click here and let’s start.
"We never thought YouTube ads would work this great. It's has completely saved us." - Nick
"My Yoga studio was struggling. I had tried everything. Except YouTube. Now I'm breaking records!" - Julia
"These guys are legit. They are true YouTube masters. If you're on the fence. Just go for it!" - Justin
It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in.
From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.
Different platforms work very differently for gyms. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all.
We know this from experience.
But when it comes to finding exclusive leads for gym owners we know exactly what works – and that’s YouTube.
In terms of quality of lead and cost YouTube has been our undisputed champion for appointment generation since 2017.
And because we only use Facebook and we only work with gyms… we’ve developed a lead generation expertise that is unbeatable.
Because using YouTube's powerful audience tools we can pinpoint audiences in super-fine detail.
YouTube makes this possible – if you really know how to use it. And being expert YouTube advertisers means we have helped hundreds of gym owners add millions of dollars each to their annual revenues.
Until some other platform comes along that can outdo YouTube we’re going to stick with it. It works!
We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.
We need companies who can handle the increase in business and keep the revenues flowing.
Larger businesses – those that have exceeded the $1 million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place.
For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch.
No matter where you operate the business is all there. We want to work with clients who can handle it.
Small gym companies with only a few years of experience will not be able to handle the leads we send them.
We’ve seen it before.
They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation.
Which means our services are no longer required for a while – which isn’t good business for us.
Whereas bigger $1 – $10 million companies have already got things in order.
Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do.
Big gyms don’t have to learn how to be bigger gyms – they just have to expand their current set-up.
We earn our money when our efforts are earning you your money.
Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it.
That won’t happen.
Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).
Part of that qualification is: do we already have a client in the area you operate in?
We routinely refuse to take on clients because their business competes with an existing client’s business.
So rest assured: if you are our client then we will not take on a new client in your area of operation.
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